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The Xbox One Blu-Ray Player will receive an update that turns it into the first Universal Windows app. Microsoft is merging the Windows Store, and the Xbox Store as part of the Windows 10 anniversary update, and introducing a new platform called the Universal Windows Platform that will be compatible with all Windows 10 devices. If you are one of the 20,000 preview members, you’ll be able to download this update now. In a forum post, microsoft said:

“ Hey everyone,You’ve likely heard about the new universal apps platform for Windows 10, which also includes Xbox, and the Xbox Universal Store introduced in the latest Xbox One update.
Tonight, we’re excited to launch the first universal app on Xbox One to a subset of Preview users: Blu-Ray Player.
Beginning tonight, the top 20,000 Preview participants (based on total Preview award points) will see a new app update become available for the Blu-Ray Player. The app update will not be available to all 20,000 top Preview participants immediately, but should become available over the next 24 hours for those selected. There will be few if any noticeable differences between the old Blu-Ray Player app and the new Blu-Ray Player universal app. Primarily, we’re looking for feedback on problems or any unexpected behavior.
If you do encounter any problems or unexpected behavior with the new Blu-Ray Player universal app, please use Report a problem (hold down the Xbox button on the controller and select Report a problem) and let us know. Thanks so much for being part of Preview and helping us test our first universal app! “

Sources: Microsoft releases the first UWP app for the Xbox One - MSPoweruser & https://msdn.microsoft.com/en-us/win...platform-guide